A Marriage Made In Heaven
In 1932, Paul M. Angell developed a new batter technology that allowed sheet cake to be rolled without cracking. He then combined it with sweet vanilla ice cream and the first ice cream cake roll was introduced to the world. Described as the perfect marriage of ice cream and cake, this cool new dessert became the inspiration for the company’s name. For the next 20 years, this was the mainstay of Newly Weds® Foods, but it set the stage for future product innovations.
Emerging Markets In Frozen Food Technology
Newly Weds Foods recognized the potential of the frozen food industry in the early 1950s and broke new ground in manufacturing capabilities. We pioneered bakery-based technology that could withstand the rigors of freeze-thaw and longer distribution cycles in batters and breadings. Partnering with major food manufacturers allowed us to lead the industry as we became the top producer of customized food coatings in the United States…a position we proudly hold today.
Exploring Global Innovations
During the 1970s through the 90s and into the new millennium, Newly Weds Foods forged ahead into international flavors with remarkable success. In 1977, we introduced Japanese-style bread crumb (Panko) technology to the U.S. This crumb’s unique “slivered” appearance and crispy, yet tender bite quickly made it the go-to breading of culinary professionals as well as the preferred breading for home chefs.
Expanding Into The International Marketplace
As part of our overall strategic plan, we began to extend geographically, establishing a well-recognized presence across the globe. Today, you’ll find us in the United Kingdom, covering the European continent as well as in the Asia-Pacific region with manufacturing facilities in Australia, Thailand and the Philippines. We’ve also partnered with a joint venture in Israel covering Middle East markets, the opening of a Beijing, China production plant and the acquisition of three plants in Canada.
Explosive Domestic Growth Continues
At the same time, we expanded our production capacity, geographical coverage and capabilities to better serve our customers within the U.S. Four new batter and breading plants were strategically built in Watertown, MA, Springdale, AR, Cleveland, TN, and Mt. Pleasant, TX to ensure faster, more streamlined distribution points. We also recognized the importance of seasonings in our product mix and began an aggressive acquisition of companies specializing in formulated seasonings capabilities. We fortified our leadership position in the industry by purchasing more than a half dozen seasoning companies.
The World Is Our Palate
As we look to the future, Newly Weds Foods continues to inspire new tastes across the globe with innovative people, finest quality ingredients and the latest in product development technology. In 2014, we are pleased to launch Kitchencounters, the global culinary connection to key taste centers around the world, including Thailand, Australia, China, the UK and Europe as well as the U.S. In addition to featuring the latest culinary trends, our exclusive Kitchencounters program will allow customers to conduct real-time discussions with leading chefs throughout the world.
In our world, the possibilities are endless. Look to Newly Weds Foods to partner with you in introducing your own dynamic new products to the marketplace. Contact our culinary professionals at Newly Weds Foods today. We’re confident you’ll share our passion for inspiring new tastes and opportunities.